• Spearheaded digital campaigns generating $2.4M in annual revenue, exceeding targets by 35%
• Managed a team of 6 across content, social, and paid media, delivering 95% on-time project completion
• Optimized conversion funnel through A/B testing, increasing lead-to-customer rate by 28%
• Launched brand refresh initiative that improved brand recognition scores by 40% in key markets

• Executed multi-channel campaigns across email, social, and PPC, driving 150% increase in qualified leads
• Built and maintained marketing analytics dashboard tracking $1.2M in campaign spend
• Developed content strategy that grew organic traffic by 85% over 18 months
• Coordinated with sales team to create enablement materials, reducing sales cycle by 15%

• Managed social media accounts with 50K+ combined followers, increasing engagement by 60%
• Coordinated event marketing for 12 annual conferences, managing $200K in event budgets
• Created monthly performance reports for C-suite, synthesizing data from 8 marketing channels
• Assisted with website redesign project that improved bounce rate by 25%

• Dean's List, Marketing Excellence Award

• Graduated Magna Cum Laude, GPA: 3.8/4.0

Senior Marketing Manager, Brightwave Inc. — 2022 - Present

• Spearheaded digital campaigns generating $2.4M in annual revenue, exceeding targets by 35%
• Managed a team of 6 across content, social, and paid media, delivering 95% on-time project completion
• Optimized conversion funnel through A/B testing, increasing lead-to-customer rate by 28%
• Launched brand refresh initiative that improved brand recognition scores by 40% in key markets

Marketing Specialist, Greenfield Co. — 2019 - 2022

• Executed multi-channel campaigns across email, social, and PPC, driving 150% increase in qualified leads
• Built and maintained marketing analytics dashboard tracking $1.2M in campaign spend
• Developed content strategy that grew organic traffic by 85% over 18 months
• Coordinated with sales team to create enablement materials, reducing sales cycle by 15%

Marketing Coordinator, Apex Media — 2017 - 2019

• Managed social media accounts with 50K+ combined followers, increasing engagement by 60%
• Coordinated event marketing for 12 annual conferences, managing $200K in event budgets
• Created monthly performance reports for C-suite, synthesizing data from 8 marketing channels
• Assisted with website redesign project that improved bounce rate by 25%

Senior Marketing Manager — 2022 - Present

Brightwave Inc.

• Spearheaded digital campaigns generating $2.4M in annual revenue, exceeding targets by 35%
• Managed a team of 6 across content, social, and paid media, delivering 95% on-time project completion
• Optimized conversion funnel through A/B testing, increasing lead-to-customer rate by 28%
• Launched brand refresh initiative that improved brand recognition scores by 40% in key markets

Marketing Specialist — 2019 - 2022

Greenfield Co.

• Executed multi-channel campaigns across email, social, and PPC, driving 150% increase in qualified leads
• Built and maintained marketing analytics dashboard tracking $1.2M in campaign spend
• Developed content strategy that grew organic traffic by 85% over 18 months
• Coordinated with sales team to create enablement materials, reducing sales cycle by 15%

Marketing Coordinator — 2017 - 2019

Apex Media

• Managed social media accounts with 50K+ combined followers, increasing engagement by 60%
• Coordinated event marketing for 12 annual conferences, managing $200K in event budgets
• Created monthly performance reports for C-suite, synthesizing data from 8 marketing channels
• Assisted with website redesign project that improved bounce rate by 25%

MBA Marketing, Columbia University, New York — 2017

• Dean's List, Marketing Excellence Award

BA Communications, Boston University — 2015

• Graduated Magna Cum Laude, GPA: 3.8/4.0