Maya Rodriguez
Creative Director · Brand Strategist · Visual Storyteller
Award-winning creative director with 10+ years shaping brands that move people. I blend strategy with artistry to create visual identities, campaigns, and digital experiences that don't just look beautiful — they drive results. My work has been featured in Communication Arts, AIGA, and Brand New.
Experience
Creative Director
Pentagram· New York, NYSep 2021 — PresentSenior Designer
R/GA· New York, NYJan 2018 — Aug 2021Brand Designer
Collins· San Francisco, CAJun 2015 — Dec 2017Skills & Tools
My creative toolkit
Design
5Tools
5Strategy
4Projects
Creative work & experiments
Lumina Rebrand
Complete visual identity overhaul for a $2B fintech. New logo, type system, color palette, motion language, and 300-page brand guidelines.
Pulse Festival
Visual identity and environmental design for a 40,000-person music festival. Immersive wayfinding, stage graphics, and AR filters.
Noma Food Lab
Packaging and digital experience design for chef René Redzepi's food science spinoff. Minimal, scientific, beautiful.
Awards
D&AD Yellow Pencil
D&AD
2024Interactive campaign for Nike Run Club
Webby Award — Best Visual Design
IADAS
2023Lumina fintech rebrand website
Communication Arts Award of Excellence
Communication Arts
2022Pulse Festival identity system
Kind Words
Maya doesn't just design — she creates worlds. Her ability to translate abstract brand values into visceral visual experiences is unmatched. The Lumina rebrand completely transformed how our customers perceive us.
David Park
CMO at Lumina
Hiring Maya was the best creative decision we ever made. She brought a level of craft and strategic thinking that elevated everything we put into the world.
Rachel Kim
Partner at Pentagram
Let's Create Together
Got an idea? Let's make something extraordinary.
maya.creates@example.com
Location
New York, NY